About CloudFX

CloudFX was established in Singapore 2009 and operated as a professional services company meeting the needs of a number of major clients who were at the time focusing on virtualization. From its very beginning, CloudFX has been anticipating client needs and making sure that its services are relevant and deliver short response times more cost-effectively. Since inception, CloudFX has progressively

  • Helped its clients move their technology dependency from physical hardware and software storage devices to virtual machines
  • Guided its clients agnostically towards the cloud computing platforms that offered the best possible combinations of security, ease of transition and cost-effectiveness
  • Provided clients with assistance to transition and integrate their legacy systems and software onto their chosen web hosting platforms
  • Built a series of progressively better user-friendly automated multi-cloud platforms that can be deployed rapidly, integrate easily with existing client applications software and bring a higher standard of governance, compliance to clients, using the understanding of client priorities and our staff’s experience gained over the last 10 years
  • Helped its clients move their technology dependency from physical hardware and software storage devices to virtual machines
  • Guided its clients agnostically towards the cloud computing platforms that offered the best possible combinations of security, ease of transition and cost-effectiveness
  • Provided clients with assistance to transition and integrate their legacy systems and software onto their chosen web hosting platforms
  • Built a series of progressively better user-friendly automated multi-cloud platforms that can be deployed rapidly, integrate easily with existing client applications software and bring a higher standard of governance, compliance to clients, using the understanding of client priorities and our staff’s experience gained over the last 10 years

Strategic Objectives

  • To build the best possible suite of software products in terms of capabilities, ease of integration, fast deployment and cost-effective hosting.
  • To be guided solely by emerging client needs and selectively integrate and connect relevant component software from the open source development community.
  • To delay the release of new software products until they have been the subject of extensive quality assurance testing.
  • To develop new platforms that will meet the emerging need for digital market places which can host “Anything as a Service” unified consumption capabilities for Managed Service Providers, Value-Added Resellers and Value-Added Distributors.

CloudFX has invested millions in product and market development and now has

A Cloud Management Platform (CMP) that has been adopted by several India based Global Systems Integrators (GSI) as their preferred offering to Enterprise customers.

A Digital Market Place Platform (DMP) that is generating traction with North American Managed Service Providers (MSP), Value-Added Resellers (VAR) and Value-Added Distributors (VAD) and becoming increasingly relevant in a business environment in which sales revenue is being generated by a significant proportion of home based staff who need automated e-commerce platforms that perform end to end.

A SaaS Management Platform (SMP) that can be deployed with either the CMP or the DMP to minimise SaaS sprawl, shadow IT and non-productive investment in applications software that not only may be duplicated or redundant but also offers opportunities for security breaches that make organisations vulnerable to cyber-attacks.

Leadership Team

Brendan Crotty

Executive Chairman

With under-graduate and post-graduate qualifications that have contributed to his capacity to handle senior management roles, Brendan is an experienced company director with a career of 20 years as a Chief Executive Officer of 2 large public companies, followed by more than 12 years as a Non-Executive Director (NED) of 8 different organizations. During his working life as a CEO and a NED, he has overseen the selection and implementation of more than 10 new management information systems and is very conscious of the time delays and disappointments that sometimes have adverse impacts on companies which are pursuing technology upgrades. This experience gives him a sound understanding of the needs of CloudFX’s clients, as well as their requirements for risk mitigation when selecting and integrating new technology platforms that are designed to deliver, cost-effectiveness, real-time quality information and user-friendliness.

Prashant Wali

President – APAC

After completing his MBA majoring in Information Technology at Symbiosis International University in 2008 that followed the award of an Engineer’s Degree in Information Technology from the University Institute of Information and Technology, Prashant has spent close to 15 years perfecting his mastery of the development and management of products which solve real life challenges in cloud computing. During his career, which has covered advisory and consulting roles as well as software development and product management, Prashant has built a well-deserved reputation as a technology professional who focuses on the analysis of client needs and the identification of cost-effective solutions that harness the best available software on an agnostic basis.

Jay Moore

Chief Technology Officer

Jay is a highly experienced technology professional with an impressive track record of successful consulting and advisory projects since graduating from the University of North Carolina in 1988. He has significant expertise in designing the architecture for new software products and has specialized in the development of Enterprise IT Transformation, Digital E Commerce and Anything as a Service Platforms. These platforms offer Cloud Service Automation, Cloud Service Management plus Cloud Billing, Analytics and Reporting Solutions. He is regarded as a leading expert and thought leader in the field of Business Service Management

Shiju Varghese

Sr. Manager – IT Infrastructure and Service Delivery

After completing his MBA at Rensselaer Polytechnic Institute in 1999 which followed his being awarded a Degree in Business Administration and Management, majoring in Information Systems,from Eastern Connecticut State University in 1996, Shiju has applied his high levels of technical expertise to effectively deliver advanced solutions to solve complex business problems. He has an enviable track record in managing IT Infrastructure / Data Center facilities using the latest technology to match client requirements with appropriate software products and capabilities. Shiju also brings in depth knowledge of security standards and protocols to ensure that new products developed under his supervision, meet relevant international guidelines and legislative frameworks, as well as the particular requirements of Auditors and the Audit and Risk Committees to which they report.

Ms Ritu

Director – Business Development & Sales, India

After graduating from Delhi University in 2005, Ritu has spent almost 15 years engaged in Business Development, Operations and Sales, during which she has developed a high level of expertise in analyzing client needs in different industries and verticals. She has a well-developed understanding of the CloudFX product portfolio and its capabilities, which she uses to provide innovative solutions to the frequently complex requirements of her clients. Ritu brings a very professional problem-solving approach to her business relationships and takes every possible step to ensure that the CloudFX products chosen by her clients will deliver the best possible outcomes.